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Aleph - Press Release
Event Date:
09/05/2011
Publishing professional David Davidar and Rupa Publications India, a leading Indian publisher and distributor, announced today in New Delhi that they would be partnering to start a new literary publishing firm, the Aleph Book Company. Aleph will be head-quartered in New Delhi.
Said David Davidar, “I’m thrilled to join hands with Rupa to launch this venture. We will be looking to ensure that each book we publish makes its mark and to that end any title that Aleph takes on will be distinctive, original and of outstanding literary quality. Our books will be creatively packaged and innovatively marketed through traditional retail and print outlets as well as digital and online channels. However, no matter how excellent the editorial and marketing capabilities of a publishing company, for any book to succeed in India, a deep understanding of the market and an effective distribution network are essential. Rupa has an excellent relationship with retailers nation-wide and its sales and distribution capabilities are unmatched. It has seven full-fledged sales offices around the country and reaches deeper into the market than any other distributor and so every Aleph book and author will have an excellent chance to succeed in this market.”
09/05/2011
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