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ROSES HAVE THORNS:An Exciting Journey into the world of advertsing
ROSES HAVE THORNS:An Exciting Journey into the world of advertsing
by
George Paul
Category: Advertising
Sub Category:
Number of pages: 144
Book Size: 9"x7"
Book Weight (Hardbound): gm
Book Weight (Paperback): 285 gm
Published in: 05/01/2002
Available in: Paperbound
ISBN_PB: 8171676804

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A veteran takes you through a series of highly-successful and innovative advertising and sales promotion campaigns, analyses a newcomer's life in an advertising agency in the early era and presents his case for strict adherence to accepted business practices by clients, media and agencies.

About Author
George Paul No. of books available: 1
Advertising, public relations, journalism--George Paul has dabbled in all with elan. After a year's training in advertising at Sista's and a three-year stint in journalism with The Financial Express, he joined Pfizer Limited, where he established his prowess in advertising and public relations. In 1981, Paul set up his own agency, Parade Advertising & Marketing, which became the creative hot spot and the top regional agency in Bangalore in no time, winning a number of awards for excellence in advertising.

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