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REALIZING BRAND INDIA
REALIZING BRAND INDIA
by
Sharif D. Rangnekar
Category: Advertising
Sub Category:
Number of pages: 218
Book Size: 9x6
Book Weight (Hardbound): 325 gm
Book Weight (Paperback): gm
Published in: 12/01/2004
Available in: Hardbound
ISBN_PB: 8129106108
ISBN_HB: 8129106108

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This anthology captures the drivers that redefine the country and its people, while creating a new space of relevance in the world, making its people proud of being part of a revved up nation. Realizing Brand India–The Changing Face of Contemporary India gets into the story that involves not merely successes in the global sphere, but also the relevance of a growing, proud urban middle class that at the same time contrasts with the struggling poor.

About Author
Sharif D. Rangnekar No. of books available: 1
Sharif D. Rangnekar (b.1969) is a journalist with over thirteen years of experience in print and net media. He is currently the editor and chief executive officer of Indiabiz News and Research Services based in New Delhi, and doubles up as a director with Integral PR Services.

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