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FACE UP!:Tenets,Techniques & Trends of Public Relations for the 21st Century
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by
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Category:
Public Relations
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Sub Category:
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Number of pages:
408
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Book Size:
7.75"x5.1"
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Book Weight (Hardbound):
gm
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Book Weight (Paperback):
415 gm
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Published in:
02/01/2002
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Available in:
Paperbound
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ISBN_PB:
8171677185
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This book provides a racy and readable insight into the fascinating world of Public Relations that a topgeared CEO or a manager can hardly afford to miss. A student, practitioner and a layman will find this informative and witty presentation useful with its case studies, situational approaches, shared anecdotes and a delightful glossary which contains the "Usage. Abusage, Misusage of Public relations, Marketing, Printing, Net-related and general communication terms".
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