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Gautam Chatterjea Rupa Home
Gautam Chatterjea is a marketing and image management practitioner. He has been in the marketing communication industry for over two decades and has gone through the grind rigorously. This study is aimed at serving as a roadmap on the discipline and also to help scholors and practitioners to build upon the core discussions with practical experiences and considered thoughts.
All books by Author No. of books available: 4
ADVERTISING KARMA:adding verve to the works
by
Gautam Chatterjea
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Advertising management like other streams of management is serious business. It is constantly in motion - with scientific approaches; with remodelled...
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•Category: Management  •Pages: 96  •Shipping Days: 10-15 Days 
DIRECT MARKETING
by
Gautam Chatterjea
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Open Management a series of books on management issues written from an Indian perspective, is about opening new possibilities from within, strengthen...
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•Category: Management  •Pages: 74  •Shipping Days: 10-15 Days 
DIRECT MARKETING:the vigorous face of interactive marketing Hindi
by
Gautam Chatterjea
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Open Management, a series of books on management issues written from an Indian perspective, is about opening new possibilities from within, strengthe...
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•Category: Management  •Pages: 80  •Shipping Days: 10-15 Days 
IMAGE MANAGEMENT:Powering the brand equity canter
by
Gautam Chatterjea
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Image is a quality element essential to all businesses. Just as the personal image matters with friends or neighbours and in professional circuits, s...
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•Category: Management  •Pages: 72  •Shipping Days: 10-15 Days 
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